As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

SEPTEMBER 17, 2021|HEALTHCARE


The Simple Rule That Cut Teen Car Crashes & Deaths By More Than Half


Teenage driver behind the wheel of a car

One thing I remember vividly from my time living in Australia was just how much more seriously they seemed to take car accidents than the United States where I grew up and learned to drive. In Australia, there are digital signs on highways broadcasting the number of accidents that happen every month both as a warning and a source of pride if the number remained low.

Those memories came back as I read the story of new research from the New South Wales government that points to a simple rule implemented back in 2007 that seems to have helped hospitalizations and fatalities from car accidents among teenagers plunge by 58%.

What was the rule? A ban on carrying multiple passengers between 11 PM and 4:59 AM for first-year drivers under the age of 21. This is research that should be publicized to every country in the world. And if you’re the parent of a teenager, enacting this same ban for your kids may be the single most powerful thing you can do to help keep your young driver (and their passengers) safe too.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×