SEPTEMBER 17, 2021|HEALTHCARE
The Simple Rule That Cut Teen Car Crashes & Deaths By More Than Half

One thing I remember vividly from my time living in Australia was just how much more seriously they seemed to take car accidents than the United States where I grew up and learned to drive. In Australia, there are digital signs on highways broadcasting the number of accidents that happen every month both as a warning and a source of pride if the number remained low.
Those memories came back as I read the story of new research from the New South Wales government that points to a simple rule implemented back in 2007 that seems to have helped hospitalizations and fatalities from car accidents among teenagers plunge by 58%.
What was the rule? A ban on carrying multiple passengers between 11 PM and 4:59 AM for first-year drivers under the age of 21. This is research that should be publicized to every country in the world. And if you’re the parent of a teenager, enacting this same ban for your kids may be the single most powerful thing you can do to help keep your young driver (and their passengers) safe too.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




