FEBRUARY 20, 2017|ENTERTAINMENT & HOLLYWOOD
The Slow Demise Of The Laugh Track

The laugh track, once a staple of comedy television, is increasingly seen by audiences as manipulative and not particularly trustworthy.
For years it existed for a simple reason: to make shows seem funnier than they were. In older times the practice was even called “sweetening,” which is a wonderfully honest name for what it actually does. Today the desire seems to increasingly be for shows that are actually funny in real time, recorded in front of a real laughing audience.
It is a small shift, but a telling one. Audiences have gotten better at sensing when they are being told how to feel, and they have started to resent it.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




