SEPTEMBER 23, 2016|FOOD AND DRINK
The Spiciest Tortilla Chip Ever Created
If you heard about a chip so spicy they sold it in packages of one, would you try it?
That question is no longer a fantasy thanks to the new chip made from the infamous Carolina Reaper pepper. The pepper has inspired more than a dozen YouTube tastings gone horribly wrong and is supposedly so hot that the individually wrapped chip is sold in a box that looks like a tiny coffin.
Just remember, if you do try it, make sure to get some milk or ice cream for after. Drinking water, as those YouTubers found out, just spreads the spice further around your mouth.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
