MAY 4, 2017|ENTREPRENEURSHIP
The Startup Yik Yak Shuts Down After $400M Bloated Valuation
For anyone who feels Silicon Valley startups get far too much credit and funding for delivering far too little, the end of the social app Yik Yak is an all too familiar failure. Its assets were sold off for a mere $1M, just a few years after a bloated $400M valuation.
Unfortunately for the world, it will take many more startup unicorn bubbles bursting before future investors start to feel discouraged about making this type of investment.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
