MAY 15, 2026
The Surgeon General Says This Is Deadlier Than Smoking
The way we live now was built to keep us isolated. These 3 books explain the problem and give you a way out. 📚 Together — Vivek Murthy 📚 The Lonely Century — Noreena Hertz 📚 Team Human — Douglas Rushkoff #Loneliness #MentalHealth #HumanConnection #BookRecs
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
