JUNE 20, 2016|TRENDS & CULTURE
The Surprising Resurgence Of Notebooks
I have been a believer in the power of notebooks for years, and often give customized “Curators’ Notebooks” to participants in some of my live events. So I was glad to come across a beautiful article that offers validation for anyone who loves their notebooks, as I do.
It also gives some useful tips about a few new methods you may want to consider to make your notetaking even more valuable, including the popular bullet point journaling style. Perhaps the best line in the whole piece, though, is about the beauty of Leuchtturm notebooks and how Moleskines are “so 2010.”
Yes, Evernote is cool and useful. But sometimes there is still no substitute for just putting pen to paper.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
