JULY 13, 2026
The Taj Mahal Was Built From This Stone
The Taj Mahal was built from this stone, and most people don't realize it's still carved the same way today. India's Makrana marble barely absorbs water and holds its color for generations without any chemical treatment. Artisans shape it by hand, turning hard rock into flowers and statues. And it often costs less than imported stone. Would you imagine this in your home? #Marble #Makrana #India #StoneCarving #Heritage
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
