JULY 4, 2025|ARTIFICIAL INTELLIGENCE
The Talking Statues of Versailles
When my kids were younger (and probably today too!) one of our favorite family movies was Night at the Museum. The idea of museums coming to life was fun to imagine. This week, The Palace of Versailles in France teamed up with Ask Mona and OpenAI to help "twenty iconic fountains and statues from the Gardens become narrators of their own stories. For the first time at Versailles, these masterpieces of heritage speak and engage in conversations with the public."
Accessible via an app or a QR code placed near the statues, the tool lets you have a conversation with the sculpture in 13 different languages. Though I haven't tried the experience for myself, I do love this idea of bringing artwork to life by allowing visitors to learn about its story through something other than a boring placard affixed to the wall. What do you think? If you were visiting the Palace, would you use this?
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
