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MARCH 19, 2025|AUTOMOTIVE & MANUFACTURING


The Tesla Resistance Is Real. Here’s What It Means …


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Tesla owners are disguising their cars as a sign of resistance. There are plenty of YouTube videos with tips on how to hide the evidence that you’re driving a Tesla. Others are putting bumper stickers explaining that: “I bought this before Elon went crazy.” People are selling or otherwise getting rid of their Teslas if they can afford to, and the stock is in a nosedive. All of these are a growing response to owner Elon Musk’s erratic behavior and lack of attention spent recently on running Tesla.

The Tesla Resistance Is Real. Here’s What It Means …: Tesla rebranding

Yet if you can think back to a time before this, Musk was once treated like a hero. He nearly single-handedly moved the automotive industry toward electric vehicles, accelerated adoption of home solar technology with the Powerwall and even offered limited open-source access to Tesla’s patents and technology. So perhaps the real lesson in this fall from grace is just how quickly and completely it can happen, even with someone who was once treated like a hero.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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