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JULY 27, 2021|TRAVEL & TOURISM


The Travel Industry’s Tipping Point for Diversity + Inclusion


As people start traveling again, the NY Times suggested that it may be time for “the travel industry’s reckoning with race and inclusion.” With travel, there has long been a sort of backchannel among travelers asking others in their community about whether certain experiences are safe. The demand for this information has led most travel guides to now specifically spotlight places that are safe for women traveling alone or indicate which destinations are particularly welcoming of LGBTQ+ travelers.

Monument Lab, one example profiled in the article, helps people ask questions about the monuments we currently see in cities and the real histories of the people and events that they are meant to commemorate. In addition, more travelers are seeking out businesses run by Black owners to support while they are traveling.

The next level, it seems, is going beyond safety to consider how inclusive these experiences are altogether ... and who is creating them.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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