JULY 2, 2021|SPORTS & OLYMPICS
The Truth About America's Weirdest Holiday: Bobby Bonilla Day
Every July 1st, America marks its most meaningless holiday: Bobby Bonilla Day. I admit, until recently, I had never heard of Bobby Bonilla. I'm not a fan of baseball. But back in 2011, the New York Mets agreed to start paying just over $1M per year for 25 years to retired player Bobby Bonilla. That means every July 1st until 2035, the team will cut a check to a long-retired player until he turns 72 years old.
Fans hate it. But the truth is, what seems like the dumbest contract deal ever might have actually been a brilliant move for the team and an undeniable win for the player. An actual win-win. Here's the full analysis of why this supposedly bone-headed deal might be better than anyone realizes.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
