As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

DECEMBER 9, 2024|FOOD AND DRINK


The Truth About Food Deserts and How the Solution to Fix Them Already Exists


food desert 900x600

A food desert is defined as “a geographic area where residents' access to affordable, healthy food options (especially fresh fruits and vegetables) is restricted or nonexistent due to the absence of grocery stores within convenient traveling distance. I have known the term for a while but always assumed that the existence of these areas was a symptom of capitalism. It was probably just not economically viable for grocery stores to exist in economically depressed areas. An article from The Atlantic this week suggests that this explanation may not be entirely true.

Prior to the early 1990s, small towns and poor neighborhoods had ample grocery stores, and this was never a problem. So what happened around that time that created this decades-long public health crisis? It turns out that back in the 1930s the US government had passed a piece of legislation known as the Robinson-Patman Act which “essentially banned price discrimination, making it illegal for suppliers to offer preferential deals and for retailers to demand them.”

This rule allowed smaller grocery stores to compete with national chains. Then in the 1980s during the Reagan administration, they essentially stopped enforcing it … which meant smaller suppliers got squeezed out of markets.

Wal-mart

The solution to this problem, therefore, is a government empowered to actually enforce the Act to make it possible for independent grocery stores in small towns to return. As the author of this article suggests, “hopefully the incoming Trump administration realizes that the rural and working-class voters who propelled him to power are among those most affected by food deserts” … and they start enforcing the Act once more.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×