DECEMBER 22, 2020|DIVERSITY
The Truth Behind Indian American Exceptionalism
An article from The Atlantic has been generating significant discussions within the Indian American community and beyond. It focuses on how our “model minority” community of immigrants has often separated itself from other immigrant groups in America, and traces the history and significance of this reality.
It's a compelling read (particularly if you happen to be Indian American) and offers an unusual perspective on the impact of this unusual “exceptionalism,” and on how that might finally be evolving thanks to the racial conversations happening today.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
