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NOVEMBER 17, 2022|ENVIRONMENT + SUSTAINABILITY


The UN Is Using Satellites To Catch Polluters, And We All Are Avoiding a Space War (So Far)


The UN announced they will be launching the IMEO (International Methane Emissions Observatory) where satellites will be used to monitor Earth and spot the biggest methane emitters. The new system will be able to catch who is breaking laws, and more regularly be able to validate actions related to environmental promises made by corporations to hold them accountable.

While the idea of policing the Earth from space may seem farfetched, it's a less weaponized example of a growing range of initiatives from nations to build extraterrestrial space abilities. The United States Space Force is a real organization (even though its website looks thoroughly fictional). Only China has also established its own official Chinese Space Force so far, but apparently lots of other countries want one too and have already built up some space defense capabilities. The good news is, no one wants a space war so far. Hopefully it will continue to stay that way.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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