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JUNE 13, 2024|ECONOMICS & MONEY


The Unpredictable Gamble of Collecting Vintage Toys


The Unpredictable Gamble of Collecting Vintage Toys 900x600

If you are a child of the 80s, this week's story of the latest vintage toy to sell for over half a million dollars (a Star Wars Boba Fett action figure) will probably cause you more than a few pangs of regret. What if you had kept those action figures in mint condition instead of tossing them off your roof trying to make them fly? Or, um, some other less specifically destructive memory.
Every time a toy like this sells, it makes me wonder the same question: what current toy might be worth buying and holding onto for decades until it could also command a big auction price for being "vintage"?
It's a tough question to reverse engineer, particularly if you consider the backstory of the Boba Fett as a case study. It turns out, the exorbitant selling price in this case only came because the toy was a rare mistake from the production line combined with a product recall that made it extremely rare. Given the luck required, there are probably more reliable ways to make a buck … like by inventing a story about a haunted rubber duck.

The Unpredictable Gamble of Collecting Vintage Toys: Rubber duck
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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