APRIL 4, 2016|TECHNOLOGY & SOFTWARE
The Unreliability Of The Internet Of Things
The news that Nest was shutting down support for its under performing smart home hub product called Revolv stoked minimal ire ... until a well written rant on Medium sparked a soul searching online debate about whether the Internet of Things may have a hidden dark side.
That original article, and the follow up it inspired in Wired magazine arguing that you’re crazy to buy into the Internet of Things, are both worth a read.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
