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DECEMBER 20, 2023|FOOD AND DRINK


The Untold Backstory of Warm Winter Spices Like Nutmeg and Cinnamon


The Untold Backstory of Warm Winter Spices Like Nutmeg and Cinnamon 900x600

There's a story I used to tell in my marketing keynotes about the early popularity of cinnamon. Spice traders hundreds of years ago, wanted to inflate the price they could charge for cinnamon so they created an elaborate story about a fierce bird known as the cinnamologus that had to be tamed in order to harvest the fragrant sticks (the cinnamon) it used for its nest. Over time, the story was proved to be fabricated -- but it turns out it's just one of several unusual backstories for "winter spices" that are so popular this time of year.

Nutmeg is another one, whose true origin story features colonizers, islands in Indonesia and the true story of how the North American city of "New Amsterdam" founded by the Dutch was traded to Britain in a bid to control the world's nutmeg supply. That traded city, as you might know, was later renamed "Manhattan" It's a fun winter time story that you can watch and share with family in this short National Geographic video about the "Nutmeg War" that played a central role in the history of America's most famous city. 

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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