JULY 20, 2026
The Viral Secret AI Still Can't Copy
This video got 20 million views before that was even possible. Most people under 30 have never seen it. This is the amazing story of the Free Hugs campaign and how one man stood in a crowded street offering something unexpected ... and people responded. There is a beautiful humanity and unfinished quality to this video that is exactly what we're missing on social media now. In a world filled with AI slop, the most standout thing you can do is be imperfectly human. And offering free hugs does
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
