JUNE 3, 2020|EVENTS & EXPERIENCES
The WEF Opens To All, Creating a New Reality For Exclusive Events
For years, the World Economic Forum in Davos has been one of the world's most elite geopolitical events, requiring a lengthy credential process to even qualify to attend. Now the organizers have announced that their 2021 event will be open to ALL participants virtually.
This is a surprising move, and may set off a shockwave through the events sector as previously exclusive events consider offering some or all of their experience to the public ... or at least to a wider audience. Ultimately, this may be a good thing for events. Their reach can be much further, they can potentially realize more revenue, and their events can be more inclusive overall.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
