NOVEMBER 10, 2017|HEALTHCARE
The Woman Who Remembers Every Day Of Her Life
Rebecca Sharrock is one of only 60 people in the world ever diagnosed with a rare syndrome called ‘Highly Superior Autobiographical Memory’, or HSAM. Her story, told by the BBC, is helping researchers understand how infants think because she can actually remember every day of being very young.
Her story also got me thinking about the curse of not being able to leave your past behind you, an experience that social media is now creating for many of us too.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
