JUNE 27, 2017|ECONOMICS & MONEY
The World’s First Glow In The Dark Currency
Using a new ink formulation that contains luminescent material, the Royal Canadian Mint has released a coin where part of the design of the aurora borealis glows softly in the dark.
Aside from being a really cool way to celebrate Canada’s 150th anniversary, it may also be a strategic choice to showcase the Mint’s capabilities as mints around the world compete for clients. The Royal Canadian Mint currently makes coins for countries from Indonesia to the United Arab Emirates.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
