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JULY 25, 2016|SOCIAL MEDIA


The Worst Men On The Internet


Amidst all the coverage of the election, Hillary and The Donald, this article stood out for me as a must read for several reasons. Perhaps most importantly was this definition: “a troll is a provocateur, someone who says outrageous, extreme or abusive things to elicit a reaction. For them, the reaction itself is the win.”

A troll may be a provocateur but a provocateur doesn't need to be a troll. Unfortunately, that nuance seems often lost on fame seekers like Milo Yiannopoulos, the “troll” featured in the piece who also managed to get himself banned on Twitter.

The sad part is, the more attention we give the trolls, the more incentive we offer for more of them to emerge. Something to consider for any of us who have the ability to influence the attention of others.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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