DECEMBER 5, 2005|SOCIAL MEDIA
The 100th Post - A Blog Strategy
I was looking at the "99" after the number of blog posts in my Typepad login screen and thinking to myself that I should do something significant for this 100th post. Though I feel a bit like a proud first time parent talking about particularly loud baby burp (ie - I care, but noone else does) - hitting 100 feels significant. But it's still only 100 and there's lots more to come. Moving into the next hundred and beyond, I spent a part of the weekend thinking of what I'd most like to achieve with the Influential Interactive Marketing blog over the next 6 months ...
I. Improve Usability and Readability:
* Add a sitewide search engine to enable users to find older relevant posts
* Increase standard screen width to use more of the 1024x768 sized screen
* Refine and retitle categories for blog posts
II. Increase Visibility and Readership:
* Submit blog to relevant new search engines, online directories and wikis
* Use Technorati (or other) tags to improve position for relevant search results
* Consistently ping largest blog search engines whenever site is updated
* Make links to RSS feeds more prominently visible on blog homepage
III. Enhance Branding + Identity
* Introduce and start using "I2M" abbreviation to brand site with shorter name
* Register relevant URL and map rohitbhargava.com to new URL (keeping both)
* Rewrite current bio to offer more details on personal background and past work
* Add a real photo instead of cartoon photo (DONE)
IV. Create Stronger Connections with Industry and Peers
* Don't just read blogs, comment thoughts and engage in dialogue
* Participate in more online communities, group blogs, wikis, forums and online events
* Offer more trackbacks to peers and refer to other blog posts more frequently
* Revise Blogroll to add/subtract blogs and reflect what I'm currently reading
From those more prolific bloggers out there (or anyone else), any other strategies that have worked to achieve similar goals?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




