As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

JULY 14, 2005|SOCIAL MEDIA


The Permanence and Reliability of Blogs as Sources


Blogs are easy to change.  Podcasts are not.  It's essentially a software tool issue ... with the evolution of CMS systems like Typepad, it's easy for me to update my blog - change categories, design and layout (apologies to those of you who have suffered through my recent experimentation with the "Masala" template - but I'm back to my original design with some minor tweaks).  Podcasts are much tougher, with more in-depth audio splicing/editing skills required.  The ease with which blogs can be updated brings up a question about the wisdom of using such an evolving medium as a source in journalism, research, or even in cross linking.  No one would suggest using a landmark of a person sitting at a coffee shop to give directions on how to get somewhere.  Yet using blogs, which some would describe as nothing more than microcosms of opinion fashioned into a format that is increasingly being treated as fact, raises a whole new credibility issue. 

It comes back to the rise of the "citizen journalist" and the fact that this term elevates blogging beyond just a collection of ranting and raving from the informed/ill-informed masses (particularly in the realm of "professional" blogs).  Can a blog post be treated as a reliable source?  And as a blogger, is it ethical to change a blog post once it has been posted?  Does it just come down to each individual blogger's own personal code of conduct, or will the blogosphere begin to set it's own standard over time?  The concept of a "self-policing" set of accepted values about blogging (beyond any one corporation's blogging rules) will be an interesting development to watch.  Perhaps the next step is a W3C-style body which publishes a journalistic baseline which bloggers can choose to follow or ignore. 

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×