MAY 23, 2026
These Books Changed How I Think About Generations
Every generation thinks the other ones make no sense. But some of what we call “generational differences” may really be technology, aging, or major cultural events shaping how people see the world. These are 3 books that completely changed how I think about generations and why we misunderstand each other so often. 📚 The Perennials — Mauro F. Guillén 📚 Generations — Jean Twenge 📚 The Generation Myth — Bobby Duffy #Books #Generations #Psychology #Culture #Reading
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
