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JUNE 18, 2021|ENVIRONMENT + SUSTAINABILITY


These Kickstarters Might Help You Replace (Or Save) All Your Batteries


Batteries are a plague on the environment and expensive, but most of us use them because we just don’t have a good alternative. There are recyclable batteries, of course, but those can be hard to keep track of too and also need recharging. And the batteries built into our devices fail too quickly.

It turns out this is an active category on Kickstarter with some fascinating ideas to solve the world’s battery addiction. One is promoting a new solution that converts your batteries to use USB charging. Another has a device that you can use as a “middleman” between your phone and the outlet to ensure you don’t overcharge your phone (and reduce your overall battery life). There are even solar powered batteries.

This is one of the reasons I love Kickstarter campaigns. You can find some of the ideas of tomorrow on display there, and you can get involved to fund them too. Along with the occasional mystery puzzle, of course.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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