MARCH 30, 2025
This Ad Promotes WHAT After Childbirth? #nonobvious #burgerking #childbirth
Burger King ran an ad tying their product to a moment as unexpected as childbirth, the kind of pairing that shouldn't work on paper but grabs attention precisely because it's so unexpected. It's a reminder that surprising juxtapositions are often more memorable than safe, expected ones. What did you think of this one?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
