JULY 12, 2025
This Bank Vault now holds Negronis 😋
When a Bank Vault Becomes a Dining Room This 35-ton vault door once protected millions, now it guards ribeyes and Negronis. Built in 1904, it arrived by barge down the Hudson before the building around it even existed. What fascinates me isn't just the history, but how our definition of value has transformed. Where we once saw strength in steel and locks, we now find it in shared experiences and the clink of cocktail glasses. The non-obvious truth? The most valuable things we create today ca
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
