APRIL 5, 2025
This Brand Spent The Best $8 Million EVER 😮 #nonobvious #marketing #Super Bowl
Every year brands spend millions on a single Super Bowl ad, and most of it gets forgotten by Monday. This one didn't, and it's worth breaking down exactly why the spend actually paid off creatively instead of just getting lost in the noise. What was your favorite Super Bowl ad this year?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
