FEBRUARY 1, 2025
THIS CHEF INVENTED… WHAT?!? #food #business #inventions #foodlover
A chef recently invented something unexpected that blends culinary creativity with genuine business thinking, the kind of crossover that only comes from someone who understands both food and how ideas spread. Innovation in the kitchen often looks a lot like innovation anywhere else. What do you think chefs get right that other industries miss?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
