OCTOBER 20, 2025|EDUCATION & LEARNING
This Homework Motivation Pen Could Transform How We Learn

Every time I work out, my health app gives me a "Strive Score" that tells me how hard I worked and how much I pushed myself. I don't really understand how it's calculated but when I get a higher score, I feel better about myself. That meaningless score creates motivation. What if the same principle could be used to motivate any of us to learn better or more consistently? A Japanese company called Kokuyo previously launched a "homework motivation pen" for kids and recently just launched a new version specifically for adults.

Their initial research shows a stunning 80% success rate in helping to establish positive study routines. More interesting is the ecosystem inspired by gaming that they are building around the pen:
"For adults, Kokuyo added deeper gamification: a customizable avatar that grows a "motivation tree" as users accumulate study time and unlock accessories. The avatar advances through board-game-style stages, occasionally encountering other users and collecting their Nakama Cards — profiles revealing why they study and what keeps them going — fostering community without direct interaction."
Experts suggest that the complexity of handwriting Japanese characters may be a factor in the success of this tool, but it would be interesting to see if a similar idea might perform well in other countries around the world too. If they did, maybe I could also get a new quantified strive score based on how hard I worked to put this email together for you each week!
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




