OCTOBER 5, 2025
This Is The Easiest Way To Get a Promotion
They say "boring people" lack creativity, but the opposite is true. Mundane routines and automated habits eliminate decision fatigue, creating the mental space required for true innovation and creative risk-taking. #Productivity #Creativity #Habits
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
