This is why print is so important

On a recent visit to Germany, I spent the afternoon speaking with the Ad Alliance team and clients about the power of print. At the Pharma Symposium the topic was one of my favorite things: print. Especially magazines. Even though these are in German (and I can’t read most of them), there’s something powerful about holding them, flipping through stories, ads, and visuals that let you experience the world through someone else’s lens. The non-obvious takeaway? Print isn’t a dying form of media