As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

JULY 25, 2024|TRENDS & CULTURE


This Journalist Tried to Make a New Friend in 30 Days and It Went … Badly


This Journalist Tried To Make A New Friend In 30 Days And It Went … Badly 900x600

What if you set out to make a new friend and gave yourself 30 days to make it happen? That's the intriguing challenge that forms the backdrop for an article from this month's issue of Esquire magazine where journalist Kelly Stout tries everything from taking a mommy and me swimming class to signing onto the "Bumble for Friends" app in an effort to find an "entirely new person entering my life and becoming a friend."

This Journalist Tried to Make a New Friend in 30 Days and It Went … Badly: Insert pal

Publicly declaring this goal to family and current friends is an impressive exercise in bravery and falling short (not to mention writing about it) is a form of public embarrassment most of us would be reluctant to volunteer for. But reading Stout’s journey is a perfect reminder that friendship, whether new or old, takes effort and intention.
My version of that is reaching out to people while traveling to try and use my visit as an excuse to bring people together. Sometimes my requests get missed or ignored, but just as often I get a surprising yes and reconnect with someone I hadn't seen for years. Or introduce two people who live in the same city to one another. What I've realized after doing this regularly for the past few years is that people are genuinely grateful for the invitation. I love getting invitations like that too. Even if a gathering doesn’t end up happening, it’s always nice to know someone still wants to get together and share a drink.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×