FEBRUARY 8, 2025
This ONE SIMPLE Mindset Shift Might Change Your LIFE…
Most big changes don't start with a new tool or a new plan, they start with a small shift in how you think about a problem you already have. This is one of those shifts, simple to describe but harder to actually practice. Would this change how you approach things?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
