JANUARY 26, 2025
This Radio Show Has A Celebrity And An AI RADIO COHOST
A radio show recently paired a celebrity host with an AI cohost, a small but telling sign of how quickly AI is showing up in unexpected corners of media. It raises the question of how much of the entertainment we consume will end up co-hosted by AI going forward. Would you listen to a show like this?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
