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OCTOBER 29, 2020|GOVERNMENT & POLITICS


This Reimagined District Map Could End Gerrymandering


A redrawn map of US districts without gerrymandering

Just about every new election season, there’s another conversation about the inherent unfairness of the current electoral college method for selecting a President. How can a candidate lose the popular vote and still become President? Yet the reason for the system is logical, to prevent candidates from ONLY campaigning (or caring about) the biggest cities and forgetting about anyone in between.

So how can this be fixed? One bold idea is to group the country into regions based on geography instead of by States. The problem, of course, will always be that the politicians in charge of fixing this problem are the ones who benefit from having it broken in the first place.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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