FEBRUARY 23, 2025
This SPOON Makes Your Food INSTANTLY SALTY?!
A utensil on display uses a small electric charge to trick your tongue into tasting more salt than is actually there, a strange bit of food tech aimed at helping people cut sodium without losing flavor. It's a good example of solving a health problem by working with how our senses work instead of against them. Would you try eating with one?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
