APRIL 21, 2017|RESTAURANT & HOSPITALITY
Tim Hortons Sells “Perfectly Uncomplicated Lattes”
In a bid to illustrate just how close to independent coffee shop taste it can get, Canadian coffee chain Tim Hortons created a fake indie coffee shop in a trendy neighborhood of Toronto, and later revealed that it was behind the “Perfectly Uncomplicated Lattes” being served there.
It is yet another reminder of how influenced we sometimes are by the aura of a place. A coffee shop attracts the influencers in a community, and the coffee itself may have very little to do with it.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
