JUNE 8, 2021|HISTORY & CURIOSITIES
Tiny Creature Comes Back To Life After 24,000 Year Deep Freeze
It sounds like the opening of a movie plot. After lying frozen in northeastern Siberia for more than 24,000 years, scientists have brought a tiny single-celled organism back to life. This creature, known as the bdelloid rotifer, is “the hardest proof as of today that multicellular animals could withstand tens of thousands of years in cryptobiosis, the state of almost completely arrested metabolism.”
Apparently it’s not the first such creature that scientists have found, but this idea that there is life which survived for so long is just so fascinating when you consider how much attention the search for extraterrestrial life is getting right now. Some are even calling 2021 the “year of the UFO.”
Yet even as we explore other planets, it turns out we are still discovering new life forms right here on Earth too. It only took us 24,000 years to find this one. Hopefully the search for life on Mars goes a bit faster.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
