JUNE 14, 2025
TIPS for startups from a Futurist 🔮
A brilliant idea alone isn’t enough. It needs the right connections to truly change everything. Brazil's largest bank Itau has teamed up with entrepreneurs to support their vision with the Cubo Network and it's a perfect collaboration. That’s the magic of bringing innovators together. When founders meet one another and get the support they need, one breakthrough sparks another and that’s where the real transformation happens. Not in isolation, but in collision. The non-obvious truth? The fut
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
