OCTOBER 12, 2016|RETAIL & ECOMMERCE
Tribe Lands $3 Million To Drive “Conversational Commerce”
As video chat becomes more popular, there are plenty of smart entrepreneurs trying to find new ways to monetize it. Social platform Tribe is one of the pioneers in this world of “conversational commerce,” where buttons to buy products can be overlaid on top of conversations, using natural language processing to work out whether you're talking about a particular product.
If (when?) it works, the retail ecommerce sales potential of the technology is huge.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
