MARCH 23, 2021|MEDIA & JOURNALISM
Trump Was Right. The Media Does Seem To Really Need Him.
"Barely two months into the post-Trump era, news outlets are indeed losing much of the audience and readership they gained during his chaotic presidency. In other words, journalism’s Trump bump may be giving way to a slump."
The past two months have been a ratings cliff for many top tier news media. CNN viewership is down 45% from its previous high during and in the aftermath of the U.S. Election. Unable to count on the rage watching viewers, many media platforms are struggling to find a new path forward.
When a boring and competent team took over the White House, apparently the only thing to write about is the President tripping over some stairs. Reading this, I had to wonder if perhaps this story and the decline is actually a good thing.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
