JULY 29, 2016|FOOD AND DRINK
Turin Mayor’s Big Ambition To Become Italy’s First “Vegetarian City”
Turning an entire city vegetarian is an odd thing for a Mayor to focus on, particularly when it happens to be a city in Italy’s famed Piedmont region, which is renowned for being the birthplace of the “slow food” movement that was anything but vegetarian in philosophy or practice.
Still, the story struck a chord for me because it is a symbol of what many places want for themselves. Something distinctive and unique that helps them stand out as a place to visit and to live in, for travelers and citizens alike.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
