FEBRUARY 2, 2025
Two Views, ONE Surprising Truth. Unlock Success by Seeing Differently.
Two people can look at the exact same situation and walk away with completely different conclusions, and that gap is usually where the real opportunity hides. Success often comes down to being willing to look again instead of settling for the first read. Which perspective do you usually default to?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
