JUNE 27, 2016|ADVERTISING
Unilever Bans Sexist Ads

After a new study showed that only 2% of ads displayed intelligent women, Unilever is taking some new steps to make sure its ads are not portraying women as sex objects any longer.
Coupled with new London Mayor Sadiq Khan’s moves to ban body shaming ads from the London Tube, this is the latest move in a growing trend towards more sensitive advertising that features less objectification of women.
Now all we need is for the number one media channel for this type of sexism to evolve: music videos.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




