APRIL 17, 2017|ADVERTISING
Unilever Gets Real “Influencers” To Promote Fake Shampoo
When Unilever offered its newest line of shampoo called “Evaus” to a group of fashion bloggers, the result was rave reviews. Then came the reveal: the “designer” shampoo was actually low priced Suave, which is “Evaus” spelled backwards.
The effort pokes some fun at the influencers who participated, but it also raises a sobering and maybe even terrifying question if you happen to be a marketer. Should the recommendation of these “influencers” be worthy of our attention in the first place?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
