NOVEMBER 7, 2017|FINANCIAL SERVICES
Virgin Money Launches Experience Center Without Banking Facilities
The newest retail locations from Virgin Money in the UK have a bowling alley and games room, a meeting space, and even a theater cinema. In fact, 7 new "Virgin Money Lounges" are filled with everything BUT banking facilities.
It is a great example of an organization deciding that the most powerful benefit they can offer to their customers isn't a new way to transact, but rather the sense of belonging and access as a side benefit of being a customer.
In a world filled with parity of services, it's a bold statement for how to stand out.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
