AUGUST 24, 2022|ARTIFICIAL INTELLIGENCE
Virtual AI-Powered Rapper FN Meka Gets Signed To a Record Deal, Then Immediately Dropped

It's been a roller coaster ride for virtual AI-powered rap artist FN Meka - a tech-fueled “musical artist” that was created using an algorithm that can build new songs based on the elements of songs that are already popular. At the point when it was signed by Capitol Records, FN Meka had more than 10M followers on TikTok and was celebrated and criticized as a symbol of how little the music industry values human artists.
Soon after signing, there was a backlash from activists in the Black community over the stereotypical background fabricated for FN Meka and accusations that the character was appropriating Black culture. A day after the signing, Capitol Records quickly backtracked, canceled the deal and apologized. As for @fnmeka, the audience on social media is still listening and the genderless character's current bio describing itself as a “robot rapper not accepted by this world” is likely to keep everyone interested in what will happen next.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




