APRIL 20, 2016|TECHNOLOGY & SOFTWARE
Virtual Reality Trucks And Holographic Investments From HBO And Discovery
The intersection of two stories recently illustrated that creating VR content may soon get easier. The first was about a new VR Production Truck that can provide a portable way to add a VR element to any existing experience. The second was about HBO and Discovery investing in a publishing platform called Otoy designed to create VR and Holographic experiences.
Together, they illustrate a category that will be worth watching: tools and platforms that make the process of creating VR content easier and even more immersive.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
